Men’s pleasure cream by Sensuous Beauty awesome and is something I'll be keeping on my bedside table and at the ready for the times that I am having a Jack Frost fantasy! But for him he didn't notice much cooling no matter what way we used this cream. It's possible he's just not sensitive to this kind of thing, and I can say that for me it was an absolute winner and I would definitely recommend this product over other types of cooling lubricants.